Kristina Kurma

A strategic longtermist and systems thinker, energised by yet uncaptured opportunities to shape value delivery system towards better choice making in housing sector. Purpose-built strategic partnerships and complex projects organising, product and sales development in capital intense manufacturing for constructing industry, the upper part of supply chain to housing - is where Kristina comes from.

Preparing for PhD, Kristina looks at alternative ways how we can think about residential property ownership models and service operations and invites stakeholders of our sector to look at value delivery as a service from inter-organisational and asset management level, revising the alignment of target outcomes, product positioning and incentives, in the context of product life-cycle management and demographically reversed customer needs, an interdisciplinary approach to greater complex problem solving.

Living in a data driven world, with the use of discrete choice theory and staging collaborative design, learning from recent developments in behavioural economy, and leveraging on consumer choices made mostly on risk averse psychological values of outcomes, Kristina believes there is an enormous potential yet to capture through “coupling” housing problem with performance of longer living population in the EU, enhancing quality life years. Suggesting that housing can be looked at as purpose-built tool, applied to facilitate asset management, where the true asset is social capital.

With the The Milk Factory concept, Kristina is aiming to shift the perspective on Quality-of-Life enhancement in unison with Housing management, it translates research into practical interdisciplinary applications - shaping life of its residents.