Kristina Kurma

A strategic longtermist and systems thinker, energised by yet uncaptured opportunities to shape value delivery as a service towards better decision making in housing sector. Purpose-built strategic partnerships and complex projects organising, B2B sales development in capital intense manufacturing for constructing industry - is where Kristina comes from. Transitioned into residential property renovation projects and built environment for serviced alternative elderly care, and healthcare management, bridging industry and academia.

Currently on a PhD journey (EADA Barcelona) Kristina looks at alternative ways to think about residential property ownership models and value delivery service, inviting stakeholders of our interdisciplinary sector to look at value delivery operations at business ecosystem’s management level and Value-as-a Service philosophy. Challenging status quo of target outcomes in the context of service innovation and product life-cycle management at demographically reversed customer needs. Revising product positioning, incentives, stakeholders’ value - an interdisciplinary approach to greater complex problem solving.

Living in a data driven world, emerging cross-sector industry solutions, with the use of evidence-based knowledge and best practice examples, Kristina believes there is an enormous potential yet to capture through “coupling” housing problems with performance of longer living population in the EU, enhancing quality life years. Suggesting that housing can be looked at as purpose-built tool, applied to facilitate better asset management, where true asset is social capital.

With The Milk Factory concept, Kristina is aiming to shift the perspective on Quality-of-Life enhancement in unison with Housing operations service, translating scientific findings into practical interdisciplinary applications - shaping the life of its residents.