About speaker
Daisuke Katayama was born in Japan in 1974. After graduating from university, he began his career as an editor at a major magazine publisher in Tokyo - a formative experience that shaped his instinct for storytelling and audience engagement. As the internet era dawned and the limitations of print media became clear, he made a decisive pivot to a full-service advertising agency, where he spent nearly two decades mastering digital marketing, producing television commercials, and advising clients on new business strategy and development.
It was OAKHOUSE's singular business model that drew him away from advertising entirely.
At OAKHOUSE (株式会社オークハウス) - Japan's largest coliving operator, founded in 1992 - Daisuke has held a series of progressively senior leadership roles: Head of Marketing (maximizing ROI across all channels), General Manager of Sales, General Manager of New Business Development, and currently Division Head, where he contributes directly to corporate management and strategic direction.
In his current role, Daisuke oversees three strategic initiatives at OAKHOUSE's new business development division: first, the launch of a career support service connecting foreign residents and prospective workers with employment opportunities in Japan; second, the development of an inbound experience platform - curating authentic, off-the-beaten-path Japanese cultural experiences for international travellers; and third, the establishment of a direct real estate sales channel targeting overseas institutional investors.
OAKHOUSE today manages approximately 5.000 rooms across Greater Tokyo, maintains a ~98% occupancy rate, and delivers NOI yields exceeding 6% - figures that compare favourably against the 2-3% residential yields typical in developed markets. Approximately 70% of its residents are international nationals, making it one of Japan's most genuinely multicultural residential communities.
