Plushusene is the leading and biggest coliving brand in Denmark with more than 1.100 rental units in operation and another 450 units on the way.
Martin Kring is CEO and co-founder of Plushusene. Plushusene is the leading and biggest coliving brand in Denmark with more than 1.100 rental units in operation and another 450 units on the way. Plushusene shows great results with its intergenerational concept with high occupancy, a strong NPS score, good rent levels and low churn levels. The first of 10 sites opened in 2020.
Plushusene builds and operate all their communities, and Martin focuses on building the brand, securing that the concept fits to the primary target groups (families with children and active adults 55+) and secure quality of life, where you live. The success is built around in-house resources including a full-time community coordinator on each site, that also acts as the local estate agent. In a stable Plushusene site there are 80-110 activities in the calendar per month.
Martin comes with a long background in hospitality and the theme park business with extensive knowledge of service, family events and growing a business.